Press kit

For the people
writing about Zoro.

Zoro is an opinionated personal task app that strips agile down to what one person actually needs. Single-player on purpose. iCloud-only sync. $59.99 once. Made by one developer for the desk, not the team.

Quick facts

The one-pager.

Five things to cover.

1. Single-player on purpose.

No assignees, no @-mentions, no roles, no comment threads. The unit of work is the task. The user is the swordsman.

2. iCloud-only sync, no account.

No signup, no email, no password. Zoro syncs between iPhone and Mac through the user's own iCloud Private Database. There is no Zoro server.

3. $59.99 once, honestly.

Alongside $2.99/mo and $19.99/yr options. A one-time, own-it-forever price is credible because there's no server cost to fund — Apple Developer Program is the only recurring expense.

4. Three verbs.

Cut, Sharpen, Focus. Three priorities (P1/P2/P3), three sizes (S/M/L), three default statuses. Reduction, not expansion.

5. Two views, one model.

List view and kanban over the same tasks. Drag inside a column, drag between columns. Switch views, not apps.

What Zoro still doesn't have

Up front, so you don't have to ask.

— Shortcuts integration — Apple Watch app — Collaboration / teams — Android

Collaboration is a permanent no — Zoro is single-player by design. Web is in development. Shipped since launch: widgets and the full board on iPhone (1.2.0), task history, snapshots and search (1.3.0), quarterly goals and the Season Review (1.4.0). Due dates, wake-on-due and recurring tasks are in the app today.

Pull quote

For your story.

"Every task app on the App Store either thinks I'm running a 20-person team or treats me like a child learning to make lists. Zoro is for the person in between — someone who knows what backlog, priority, and effort mean, and just wants those words to mean what they mean."
— Brian Williams, Zoro

Screenshots

The Mac app, as it ships.

Click any shot for the full-resolution PNG (2940 × 1670, Retina @2x). Free to use in coverage, no attribution required. Captured on macOS with demo data — the app follows system appearance, so these are dark mode. Need light mode, the iPhone build, the app icon, or a different view? Email and it's yours the same day.

Zoro's stats view on macOS, headlined "You cut 5 things", with cards for cut this week, four-week throughput, weighted points, stalling now and dropped, above an aging-WIP scatter chart. — **Stats** — throughput, weighted points, and aging WIP. Dev-team metrics for one person.

Zoro's kanban board on macOS with Backlog, Todo, In progress and Done columns, a WIP 5 of 3 indicator, an overdue chip, and struck-through completed cards. — **Kanban** — one board, a WIP limit you set, and an honest Done column.

Zoro's weekly review on macOS showing throughput, backlog growth, an open-too-long list with task ages, an avoidance callout, effort mix, and Plus, Minus and Next reflection fields. — **Weekly review** — the facts first, then Plus / Minus / Next.

Zoro's season review on macOS for Q3 2026, showing 11 cut, 24 weighted, 1 cut loose and active days, with a quarterly shape chart and a per-project breakdown. — **Season review** — a quarter on one page. Read, not scored.

Zoro's list view on macOS showing a project with in-progress and todo sections, quick-add bar with terminal syntax hints, and priority and effort labels on each row. — **List** — quick-add with `#project p1 $S` syntax, priority and effort on every row.

Assets & access

Video, icon, embargoed builds.

Screenshots are above — take them directly. For the app icon, preview video, light-mode or iPhone captures, or to set up an embargoed review build, email directly. Embargoed access is available to one outlet at a time and includes 7-day pre-release TestFlight access and a 30-minute walkthrough with the founder.

Email brian@leadvibe.app →

For the people writing about Zoro.